Myth 9: Executive coaching is expensive.
Fact: Coaching can cost a great deal of money. Harvard Business School's "What can Coaches do for You?" research whitepaper reports some executive coaches cost up to $3,500 for an hour of coaching. While this is an extreme, most personal coaches charge a monthly retainer between $500 to $2,000 a month. What this means is that either there are a lot of really stupid people wasting their money on coaching each month or they are getting results worth at least the cost of their coach. I have trouble paying $12 a year for a magazine subscription I don't read, so I'm guessing coaching is paying off. According to the ICF Global Coaching Client Study commissioned by the International Coach Federation, individual clients reported a median ROI of 3.44 times their investment in coaching. Bottom line, coaching is an investment that can produce monetary rewards above and beyond the cost.