Top 10 Dumb Reasons Apple Beat Microsoft

Last Updated Jun 9, 2010 8:54 AM EDT

Yesterday Apple overtook Microsoft as the world's most valuable technology company. According to the New York Times, Apple shares are now worth $227.1 billion versus a measly $226.3 billion for Microsoft,

You may think Apple is winning because Apple's products are better. (That's true, but read on.) You may even think Apple is winning because Apple's marketing is so great. (See "Apple Marketing's Top 10 Dumb Mistakes" to disabuse yourself of THAT notion.)

HOWEVER, the truth is that Microsoft made a series of strategic blunders that have blunted it's once-unassailable market position, giving Apple the opening it's needed to push past.

This post contains the 10 dumbest things that Microsoft has done, thereby transforming itself from an erstwhile avatar into a soon-to-be also-ran.

CLICK for Dumb Microsoft Mistake #10 »
And for an opposing viewpoint, check out this post: