Woods has scheduled his conference -- which will suck all media oxygen from any other event -- smack in the middle of the WGC-Accenture Match Play Championship in Arizona. Woods had been expected to compete, and without him interest is down. ESPN:
"It's selfish," former U.S. Open and British Open champion Ernie Els told Golfweek magazine. "You can write that. I feel sorry for the sponsor. Mondays are a good day to make statements, not Friday. This takes a lot away from the golf tournament."ESPN calls the conference "a clear slap at Accenture."
He's not the only person who believes Woods thinks that somehow Accenture is the villain in this pantomime, and not him.
Dan Leinweber: Absolutely. Tiger's timing is awful. He is staging his "show" in the middle of a golf tournament. It's a slap in the face of Accenture, the tournament sponsor, and his former sponsor. Ernie Els called him "selfish" for doing this.Of all Woods' sponsors, Accenture was hurt the most by Woods' sex life, as headlines on their old ads suddenly took on bizarre new meanings. One showed Woods staring into a wet ravine under the line, "It's what you do next that counts." Another showed him kneeling in the rough with the tag, "Some watch. Some wait. Some pounce. Go on. Be a Tiger." Subtext! (Click to enlarge.) What was Accenture supposed to do? Rejoice at all the extra headlines it was earning for paying to be attached as a side note to every story on the scandal?
Woods is certainly detached from Accenture, the sponsor that was first to drop him when the floozy news hit the fan. Woods scheduled his scene-stealing press conference during an Accenture-sponsored tournament.Still loyal to Woods is Nike, but even that company is fielding awkward questions from Wall Street analysts wanting to know why Nike sticks with Sport's Most Tarnished Man.
- Subway's Jared Gains 40 Pounds and Suddenly Everyone's Talking About the Legal Consequences
- Why Nike Should "Just Do It:" Dump Tiger Woods
- The Tiger Woods Sponsor Deathwatch: AT&T, Gillette, Accenture Waver; Nike Digs in Heels
- The Tiger Woods Sponsor Deathwatch: Tag Heuer Yanks Ads; Silence Falls on $73M in Contracts
- Tiger Woods' Endorsement Deals Are Toast
for more features.