Tiger Keeps Ticking with Tag Heuer

In this Feb. 21, 2009, file photo, Tiger Woods follows through during the second round of the Accenture Match Play Golf Championship tournament at The Gallery Golf Club at Dove Mountain, in Marana, Ariz. Global consulting firm Accenture Ltd. has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced. (AP Photo/Ross D. Franklin, File)
AP Photo/Ross D. Franklin
Swiss watch maker Tag Heuer said Monday it will continue its association with Tiger Woods despite the golfer's alleged infidelities.

Company spokeswoman Mariam Sylla said the sponsorship is unchanged because Woods remains the world's best golfer and Tag Heuer does not care about his private life.

"We will continue," Sylla told The Associated Press. "He's the best in his domain.

"We respect his performance in the sport," she said, adding that Woods' personal life is "not our business."

Tag Heuer has been sponsoring Woods since 2002. Financial details of the agreement have not been announced.

Tag Heuer's comment came a day after global consulting firm Accenture PLC became the first major sponsor to announce it was cutting ties with Woods.

Woods announced Friday he is taking an indefinite leave from golf to work on his marriage after allegations of infidelity surfaced in recent weeks.

Additional Coverage of the Tiger Woods Scandal:
Gillette Shaves Tiger Woods From Its Ads
Questions Abound About Tiger's Golf Hiatus
Can Tiger's Marriage Be Saved?
Tiger Woods Taking Leave from Golf
Alleged Mistresses Have Troubled Pasts
Tiger Texts Show Weakness for Woman
Self-Proclaimed Woods Flame: Sorry, Elin
Tiger Woods' Woes Mount
Gatorade Drops Tiger Woods Drink