This year, advertisers are doling out a cool $3 million for every 30 second commercial, and they always pull out all the stops in the hopes of hitting advertising pay dirt - landing their ads in the minds or as many of us as possible - and along with them, the products the ads feature.
With the pregame buzz heating up, "The Early Show" took an advance look Friday at several of the most highly-anticipated spots.
For instance -- how about Justin Bieber and Ozzy Osbourne appearing in one together?
Pete Snyder, CEO of the first social media marketing agency, New Media Strategies, which he founded in 1999, says there'll be a recurring theme in this year's ads - social media.
"Fans are now calling this 'The Social Bowl," he told co-anchor Erica Hill, "because social media is having such an impact on all the ads. Nearly every ad has a Facebook or Twitter component to it. And even more so, most people under 35 are using … a smart phone or iPad as they watch."
Many of the ads are already all the rage on social media, getting millions of hits ahead of the game, he pointed out.
Snyder and Hill discussed several of this year's commercials: