This Just In: Sex Still Sells

In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com:

To Publicist: No Need to Call and Ask If I Am Feeling Sexy
The client: R&B singer Scott Gertner
The PR pitch: a package labeled "Sexy Music Inside" and the message: "When was the last time music truly made you feel sexy inside?... I will be calling soon to get your input and see if you're feeling sexy."

The payoff: EW.com blogger plays Gertner's CD, brings over a colleague to listen as well, and then blogs about the whole thing. Now Catching Flack has blogged about it, and I picked it up off of PR Newser at mediabistro.com
Conclusion: sex still sells.

Jon Greer

Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.

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