We're in a recession. If your business is going gangbusters, keep going! But if your business is softening or contracting, or if you're afraid of that happening next year, you've got to think up some new ideas.
You know what they say: you can't keep doing the same thing over and over and expect a different result.
My pal Doug Simon of D S Simon Productions, never one to sit back and wait, has announced an innovation that should at least spur you to think differently: "Financial Crisis PR Insurance." Here's how it works:
Clients pay a small insurance premium on top of the price for their Satellite Media Tour, corporate video, Internet Media Tour or other D S Simon service. On the project's start date, the three-month low for the Dow Industrial Index is recorded. If at any point during the project the Dow falls 1,500 points below this recorded low, clients have the option to cancel their project, paying only the premium.Says Simon:
"Marketers need to be more aggressive to avoid a major sales drop during the current economic turmoil," said Douglas Simon, President & CEO of D S Simon Productions. "This insurance lets you plan marketing initiatives with the security of knowing that if the economic crisis widens, you can cancel the initiative without paying for it."