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#TheVoice: Singing show tops Neilson ratings and Twitter trends

The "coaches" of NBC's new show "The Voice"
The celebrity judges of NBC's "The Voice" come together. Photo by Alberto E. Rodriguez/Getty Images
(CBS / What's Trending) NBC's new singing competition TV program "The Voice" came in at number one in the Neilsen ratings and took the lead in Twitter trending topics Tuesday night. Packed with a powerhouse panel of pop star coaches including Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton, the series is giving Fox's "American Idol" a run for its money. But, TV show's top trending position on Twitter isn't a coincidence. Aiming to build a powerful online community around the show, NBC is incorporating social media as a key component to rake in fans and keep them engaged.
Each of the judges and the show's host Carson Daly live tweeted during the east coast airing. Miss Aguilera let her 285,226 followers know how impressed she was with the talent. Country crooner Blake Shelton took liberties in promoting the show and poking fun at Aguilera. Adam Levine gave a shout out to his supporters. And, Cee Lo Green showed no shame in being completely transparent with his followers. G4 TV personality Alison Haislip, the social media correspondent for "The Voice," rounded off the show's Twitter takeover by tweeting with viewers. This was largely responsible for making the hashtag #TheVoice rise to the top. As the show progresses, Haislip will be taking viewers behind the scenes with interviews and news about the judges and the singers they're coaching. After their performances, artists will speak with Haislip in the "V-Room," and mingle with fans across social networks. In addition to keeping followers up to date on any press and show happenings, "The Voice" Twitter stream is spotlighting the chosen singers and their blogs, which are featured on The Voice website. More on CBS News: "The Voice" vs. "American Idol" (POLL) "The Voice": A new singing contest with a twist
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