The next act for HP's Whitman: Running Katzenberg's NewTV

Hewlett-Packard CEO Meg Whitman, one of the most powerful women in the business world, is ready for her next act. Whitman will leave the computer company and become the new CEO of Jeffrey Katzenberg's NewTV.

The "mobile-first media platform" is producing short, Hollywood-style productions for mobile devices, with a run time of 10 minutes or less.

Whitman begins in March. Katzenberg, the former Disney chairman and co-founder of DreamWorks Animation, is the chairman.

Whitman, 61, will leave Hewlett Packard Enterprise Co. at the end of the month. Her name had been bandied about as a possible replacement for Travis Kalanick at beleaguered Uber. She will run NewTV from Los Angeles.

Whitman led eBay from 1998 to 2008, then ran a largely self-funded, unsuccessful run for governor of California in 2009.