Last Updated Dec 11, 2009 6:38 AM EST
So what do men riding bikes on fences, musical stairs, disappearing camera phones and a man who can catch laptops with his butt have in common? According to Mashable, the marketers' "solid understanding of what a brand is, who is the brand's audience, and what moves them."
Also included in the list is an abominable attempt by Microsoft which illustrates everything NOT to do and a catchy ditty about a broken guitar which became a PR nightmare for United Airlines which demonstrates viral video is a powerful tool for consumers as well. Both entertaining and edifying, the list is well worth a look in full. One video that made the cut is below to get you started.