The Five Barriers to Sales Success
Success in sales never comes easy. If you're fully trained in your business and industry and have the basic skills that allow you to sell, but are still not experiencing the level of success that you think you deserve, you're probably suffering from one or more of the following five mental barriers:
- Barrier #1: An Unrealistic Timetable. If you're impatient with your progress, you'll just get frustrated. Action Item: Realize that success is usually achieved one step at a time. Be patient with yourself and resist the temptation to compare your progress to that of others.
- Barrier #2: Lack of commitment. If you're not fully committed, you won't be able to focus. Action Item: Be willing to do whatever it takes (within legal and ethical bounds) to achieve success. Banish all thoughts of EVER giving up before you accomplish your objective.
- Barrier #3: Discouraging influences. If you hang around with people who are highly critical, your energy and enthusiasm will flag. Action Item: Surround yourself with people who support and believe in you.
- Barrier #4: Lack of Preparation. If you are not growing, you're slowly dying. Action Item: Spend some time every day to learn something new that will help you accomplish your goals. Reading books, listen to tapes, taking course, network with successful peers, etc.
- Barrier #5: Fear of Failure. If you're not willing to fail, you won't take necessary risks. Action Item: Realize that in most cases success will only come after you encounter setbacks. Start viewing "failure" as an unavoidable yet vital component of success.
Readers: Is this the right list? Have I missed anything?