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Taking Personal Ads To New Heights

Friends say Lance Archibald is a tall, handsome former college basketball player and graduate of Harvard Business School.

He's also still single at 31, and so they're hoping to speed things up with a billboard and Web site.

"I'm Lance, Let's go out!" reads the billboard on an interstate near Lindon, about 40 miles south of Salt Lake City.

"I actually try not to look at it too much," Archibald tells The Early Show co-anchor Hannah Storm. "It's a little embarrassing, but I have to give my co-workers credit. They pulled it off. It was quite a joke."

The plan, known as DateLance, was all carried out without his knowledge. Then on July 15, he saw the billboard advertising his availability.

"It kind of came out of discussions we had, that Lance is such a good guy but not married," said Morgan Lynch, CEO of LogoWorks, where Archibald is the director of marketing. "Someone threw out the idea of getting a billboard."

Noelle Bates, Archibald's co-worker and Team DateLance member, notes, "We had all the internal resources to pull this off without him knowing."

So why the concern over Archibald's marital status? As a member of the Church of Jesus Christ of Latter-day Saints, whose members typically marry in their early 20s, the 31-year-Archibald is approaching the male-equivalent of an "old maid."

"He has not had any problems with the ladies whatsoever," notes Bates. "He's just had a problem sealing the deal. We thought if he could get a lot of variety, maybe that would help him."

Archibald interrupts, "I felt like I was doing a good job on my own. I think my co-workers and friends thought otherwise."

The cadre of friends and co-workers behind the scheme, are screening date applications. The Web site asks interested women to describe themselves, including age, occupation and personality, and to describe their ideal date with Archibald.