Super Bowl XLVII: Ready for some football ads?
(MoneyWatch) Why has the Super Bowl become arguably the country's marquee cultural event? Because it's not just about football. You don't have to know anything about the sport to enjoy a Super Bowl party, with as much attention these days focusing on the wall-to-wall advertising.
- Social media transforming Super Bowl advertising
- Super Bowl ad prices: Worth the cost?
- The road to Super Bowl XLVII on CBSSports.com
Indeed, as evident in our story, "Social media transforming Super Bowl advertising," advertisers and marketers are turning the the Super Bowl into a week-long event. Here's a look at some of the key numbers that are driving all that advertising.
- 39 percent of Super Bowl viewers said the commercials were the best part of the game; the game itself came in second with 28 percent liking it the most
- 38 percent of those surveyed would rather use the restroom during the game; 23 percent prefer to go during the commercials
- 72 percent of viewers surveyed thought Super Bowl ads were funnier than standard commercials
- Cost of a 30-second TV ad during the game averages $3.75 million, or $125,000 per second, up 7.1 percent from a year earlier
- TV ad rates for the game have risen about 60 percent in the last 10 years
- Last year's Super Bowl averaged more than 111.1 million viewers, making it the most-watched TV event in U.S. history
- Last year's game at Lucas Oil Stadium in Indianapolis had a total of 78 commercials and generated ad sales of $262.5 million
- Korean car maker Hyundai spent $120,000 to be the promoted trend on Twitter for one day in the week before the game
- For the 2012 game, 75 percent of the top 20 ads most shared by people online were launched before Super Bowl Sunday
- Volkswagen was the most shared brand of the last two Super Bowls. The automaker's 2012 teaser video was shared three times more often than its game day ad
- More than half of the shares of ads from last year's Super Bowl occurred after March 1, 2012, nearly a month after the game
- The Mercedes-Benz teaser for its Super Bowl ad featuring supermodel Kate Upton has already been viewed more than 5.3 million times
- In the past 10 years, more than 130 companies have spent $1.85 billion on Super Bowl TV ads
- The top five Super Bowl advertisers -- Anheuser-Busch, PepsiCo, GM, Coca-Cola and Walt Disney -- account for $683 million of that spending
- In the 2012 bowl, only seven out of every 1,000 Super Bowl viewers (about 0.7 percent) changed channels during commercials; during an average TV show the rate is 3-4 percent
- The number of ads shown during the Super Bowl (including pre- and post-game) has dropped from a high of 104 in 2010 to 78 last year
- At least nine different car companies -- Audi, Chrysler, Fiat, Hyundai, Kia, Lincoln, Mercedes, Toyota and Volkswagen -- will advertise during the coverage of this year's game
- 37 companies are advertising during this year's game, 10 of them for the first time
