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Study Indicates Web Not Replacing The MSM – Yet

There haven't been many positive future indicators for the beleaguered news industry of late, but a new study out gives the MSM a bit of a respite. USA Today media writer Peter Johnson writes up the new survey, which indicates that consumers still mostly turn to mainstream media sources for their news. In fact, the study found that 48% of Americans "spend at least 30 minutes a day" getting their news from TV while just 9% go online for that length of time. Here's more:
Mainstream media may be able to breathe a sigh of relief, at least for now: A study finds that although the Internet has grown significantly in the past decade, it is supplementing traditional outlets such as newspapers and television, not replacing them.

The biennial news consumption survey of 3,204 adults, out today from the Pew Research Center for the People & the Press, finds that although a growing number of people go online for headlines, most still also go to newspapers and television for in-depth news.

The findings suggest that "for at least the forseeable future, traditional media are going to continue to co-exist with online news, and that the online news experience is a partner to other traditional news sources and not growing fast enough to supplant traditional media," Andrew Kohut, Pew's president, said Sunday.

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