Last Updated Sep 3, 2008 11:43 PM EDT
But to really participate in dialogue and effect change requires buy-in from the C-suite.
PRWeek and the Peppercom agencies are sponsoring a free webcast next Tuesday, September 9, featuring senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.
Paula Drum, VP of marketing, H&R Block
Paula Berg, PR manager, Southwest Airlines
Russell Castronovo, director, social and new media, Sun Microsystems
Sam Ford, director of customer insights, Peppercom
Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst
Go to this link below to register for this FREE event: http://haymarketcomm.net/r/?ZXU=682793&ZXD=22619157