Strategies for Selling Digital Communications to the C-Suite

Last Updated Sep 3, 2008 11:43 PM EDT

Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online.

But to really participate in dialogue and effect change requires buy-in from the C-suite.

PRWeek and the Peppercom agencies are sponsoring a free webcast next Tuesday, September 9, featuring senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.
Speakers:
Paula Drum, VP of marketing, H&R Block
Paula Berg, PR manager, Southwest Airlines
Russell Castronovo, director, social and new media, Sun Microsystems

Moderator:

Sam Ford, director of customer insights, Peppercom

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Go to this link below to register for this FREE event: http://haymarketcomm.net/r/?ZXU=682793&ZXD=22619157

  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.