An Old Spice ad that was unveiled on the Super Bowl broadcast has now gone viral. More than 3.5 million people have watched it on YouTube and still can't get enough of it.
According to ad agency Weiden & Kennedy, the ad took three days to shoot, and 57 takes.
It's a real location. Shot on a beach, on the mock-up of a three-walled bathroom. The bathroom gets lifted, to reveal the back of a boat.
Even more clever, the star, Isaiah Mustafa (also an NFL wide receiver for four years) then gets on a moving platform that seamlessly drops him onto a horse.
The only special effect is the sea shell turning into diamonds -- everything else was real.
Watch the Old Spice ad and The Early Show's take on the latest YouTube sensation: