Snuggie Infomercial Retooled for Weezer CD Launch. It's Not a Joke.

Last Updated Nov 6, 2009 11:43 AM EST

Rock band Weezer and the makers of the Snuggie sleeved blanket have retooled the infamous infomercial -- in which people feel "trapped" under ordinary blankets -- to sell a Weezer-branded Snuggie (video below). Band members now appear in the Snuggie ad, snuggling under their hideous blankets on some of middle-America's most overstuffed sofas, just like in the original TV masterpiece.

If you buy a Weezer Snuggie, you'll get a copy of Weezer's new album, Raditude, out Nov. 3, free. Alternatively, if you buy the album from Weezer's web site for $30 you'll get a plain blue Snuggie free. The Safari print number is avalable for $50.

Weezer has been planning the "Wuggie" since May, according to Rolling Stone. Singer Rivers Cuomo said:

"A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie."
Hat-tip to Adfreak.