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Skimp or Splurge: Is the Price Right?

How much should I pay? It's the question that underpins almost every decision we make — from the supermarket to the mall, from your college choice to your home and your investment portfolio. If we spend too much, we worry about getting our money's worth. If we take the budget option, we face a different set of concerns: Will it be any good? Will it last? (Will our friends think we're cheap?)

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