Shaq buys Atlanta Krispy Kreme store, starts partnership with doughnut chain

Shaquille O’Neal reacts during the 2016 Basketball Hall of Fame Enshrinement Ceremony at Symphony Hall on September 9, 2016 in Springfield, Massachusetts. 

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No Dunkin’ for this NBA player. 

Basketball Hall of Famer Shaquille O’Neal announced on Monday that he is the proud new owner of a Krispy Kreme store. 

O’Neal tweeted, “Ur favorite doughnut just got even HOTTER, baby – I’ve joined the @krispykreme family! #krispykreme #shaq #shaqalicious.

O’Neal bought an historic Krispy Kreme shop on Ponce de Leon Avenue in Atlanta as he signed a partnership with the doughnut chain. He will also serve as a spokesperson for the brand. 

“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” O’Neal said in a statement. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

O’Neal revealed in an interview last year that he once turned down Howard Schultz’s offer to partner with Starbucks, saying, “I looked at the great Howard Schultz’s face and said, ‘Black people don’t drink coffee, sir. I don’t think it’s gonna work.’ And you should have seen the look on his face.”

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