One ad features a woman sitting on a stairway. Her clothes are painted like the steps and bricks behind her so she gets "lost" in the background. The ad bears a striking conceptual resemblance to three different Bolin photos, in which the artist is shown camouflaged against stairs, steps and a brick wall. The ads were created by Saatchi & Saatchi Healthcare. Similarly, another Bolin work shows the man camouflaged against a set of grocery store shelves. In the Seroquel TV ad, a similar image occurs. (BNET readers: Do you have a video of the commercial? Please send me a copy if so.) Compare the ads and Bolin's work:
Hat tip to Pharmagossip.
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