Search Marketing to Triple in Five Years

The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012.

The growth in interactive marketing will largely be driven by creative marketers who are able to leverage the same message across disparate channels, which also forbodes more interactivity in television, direct mail, and even billboards. Currently, interactive marketing only comprises 8 percent of an organization's average marketing spend, but by 2012, Forrester predicts that interactive marketing will take 18 percent of the total ad budget pie.

Search Marketing image by David Berkowitz [cc, 2.0]