This story was written by Rafat Ali.
For now, just a save-the-date announcement: We are planning a half-day seminar on online advertising deals in NYC, on June 3th, co-locating the seminar with the bigger Advertising 2.0 conference being organized by Digital Hollywood (on June 4th and 5th).
Our seminar, titled Economics of Online Advertising Deals (EconAds, for short), will focus on the venture capital, private equity and M&A activity in the online advertising sectors. The digital advertising market has been undergoing lots of changes, and a lot of money is still flowing through the startups and bigger companies in the space. Two of the biggest online M&A deals--DoubleClick and Aquantive--have happened in the online ad sector.
Also, separate from the seminar, we'll do our trademark ContentNext NYC mixer that evening as well, at the same venue. We've done three of these before over the last two years, and another one has been due for a while now.
Details of our seminar and ContentNext mixer:
Date: June 3rd, 2008
Location: The New World Stages, NYC
We'll have more details on registration for both the events soon.
Thanks to Digital Hollywood for helping us co-locate our event there. Both of our events are part of the Internet Week, produced by the International Academy of Digital Arts and Sciences in cooperation with the City of New York.
For ideas on speakers and topics for EconAds, drop me a note at rali AT paidcontent.org. For underwriting these events, e-mail our business side at advertising AT contentnext.com.
By Rafat Ali