Ronni Chasen Update: Cops Think Beverly Hills Publicist Murder Was Planned

LOS ANGELES (CBS/AP) Police think the murder of Ronni Chasen, a high-powered Hollywood publicist who was gunned down Tuesday after attending the premiere of the new Cher film "Burlesque," was planned and that the shots may have been fired from another vehicle that pulled up next to her car, according to The Hollywood Reporter.

But the trade newspaper adds it's still not clear to investigators whether Chasen was targeted or if so, why.

The mayor of Beverly Hills, Jimmy Delshad, told the Los Angeles Times and a local TV station detectives suspect Chasen was shot from another vehicle, possibly an SUV, and not from the street or a sidewalk. Police believe the shooter fired into Chasen's passenger-side window, he added.

Beverly Hills police Lt. Tony Lee said earlier that nothing had been ruled out, including a carjacking, a random attack or even a targeted hit.

A veteran publicist well-known for working tirelessly to promote her celebrity clients, Chasen 64, was shot to death in her car around 12:30 a.m. Tuesday in Beverly Hills as she drove home from a party after attending the premiere of the new Cher and Christina Aguilera movie, "Burlesque."

Delshad said detectives believe the bullets came from an SUV because of the high angle of shots fired. Police found some pieces of glass - possibly from Chasen's car window - near the shooting site, but found no bullet casings, he said.

Beverly Hills Police Sgt. Lincoln Hoshino said the investigation is "wide open" and the police department hasn't focused on any one specific theory of what might have happened.

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