Robert Gibbs Showcases White House iPhone App

As the video opens, Gibbs says the application "puts the latest news from the administration in the palm of your hand." With its minimalist aesthetic and upbeat music, the spot mirrors Apple's ads for the iPhone and iPod.

"You can read the blog, watch videos, check out the latest photos, and you can even get live video right on your phone," says Gibbs.

The App seems most appealing for people whose opinions mirror those of the White House. Unlike a traditional news report, it will not feature criticisms of White House policy or alternate viewpoints on issues.

"If you want to see me set the White House press corps straight every day, live, now there's an app for that," Gibbs says as the spot closes, looking directly at the camera. He then enters the the briefing room and can be seen on the iPhone's screen.