Problems With Polling
PROBLEMS WITH POLLING....Taegan Goddard gives us a preview of The Opinion Makers, by David W. Moore:
The author — a former senior editor of the Gallup Poll — says that today's opinion polls misfire due to an intrinsic methodological problem: survey results don't differentiate between "those who express deeply held views and those who have hardly, if at all, thought about an issue."This is disturbing. Either Moore managed to find a publisher for a book thesis about as obvious as "college students like to drink," or else Moore's thesis actually isn't as bog obvious as I think it is. I'm not sure which is worse.
Or there's a third option: his thesis really is as obvious as I think it is, but everyone keeps pretending not to know it anyway. Which means it's worth a book. Good luck, David!