Playboy Earnings Call: 'Print And Online Combo Will Turn This Dismal Ad Market Around For Us'
This story was written by David Kaplan.
[In progress] After Playboy CFO Linda Havard recapped the company's Q4 woes, Bob Meyers, EVP, president for Media, sought to convince listeners to earnings call that by combining print and digital, Playboy will help solve the troubles faced by all mags these days. Meyers attempted to put Playboy's situation in context, by citing dismal industry figures.
The biggest challenge is restructuring our monthly magazine and we're not alone in that," Meyers said. "Print and digital have always been collaborative at Playboy (NYSE: PLA). But rather than developing content for two different sides, we'll be adapting content for print and online and mobile. While long-form articles tend to work best for the print magazine, much of what we offer works best in a combination between print and online, such as humor and photos. Plus, that will present advertisers much more opportunity." More to come
By David Kaplan