Pink becomes a CoverGirl

SANTA MONICA, CA - AUGUST 06: Singer P!nk is announced as the newest face of COVERGIRL Cosmetics at Shutters On The Beach on August 6, 2012 in Santa Monica, California. (Photo by Angela Weiss/Getty Images)
Angela Weiss
Pink is announced as the newest face of CoverGirl Cosmetics on Aug. 6, 2012, in Santa Monica, Calif.

(CBS News) CoverGirl has a new celebrity face: Pink.

The pop singer is the beauty brand's latest spokesmodel, appearing in a new series of ads this fall.

Pink will promote a new line of mascara as part of CoverGirls' "beauty with an edge" campaign. The "Let's Get the Party Started" singer follows in the footsteps of other recent CoverGirl faces, including Taylor Swift, Drew Barrymore, Ellen DeGeneres and Queen Latifah.

"Joining a group of women who have always inspired me -- to laugh out loud, let my guard down, or play around with my beauty look -- is such an honor," Pink said in a statement. "I have a lot to celebrate. I called my new album 'The Truth About Love,' and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love."

Pink's new album will be released on Sept. 18.