Pee in the Shower (For the Environment)

A shower stall constructed from bathroom tiles made from recycled wine bottles is seen at the SmartHome exhibit May 22, 2008, at Chicago's Museum of Science and Industry. The goal of the exhibit, which runs through January, is to show visitors that saving energy and conserving resources are within reach of everyone _ whether it's an entire house or a single feature. (AP Photo/M. Spencer Green)
AP Photo/M. Spencer Green
New TV ads are encouraging Brazilians to save water - by urinating in the shower.

Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."

The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"