PBS won a leading 13 Creative Craft Daytime Emmy Awards, including six for "Sesame Street," and recently retired game show host Bob Barker won his 18th trophy.
CBS' "The Price is Right" won Thursday night for game-audience participation show, where Barker served as executive producer until he retired last week at age 83.
In the new category for morning shows, ABC's "Good Morning America" and NBC's "Today" tied. Co-anchors Diane Sawyer and Robin Roberts of "GMA" earned trophies, along with "Today" co-anchors Matt Lauer, Meredith Vieira, Al Roker and Ann Curry.
"Sesame Street" won for preschool children's series, along with trophies for costume design, directing, multiple camera editing, music direction and sound mixing.
Food Network star Paula Deen won for lifestyle host, while Eartha Kitt was honored as outstanding performer in an animated program for "Disney's The Emperor's New School" on the Disney Channel.
Photos: Getting Glam For The Daytime Emmys
Four new categories for broadband, specifically computers, cell phones and other handheld devices, were created this year. The National Academy of Television Arts & Sciences teamed with the social networking Web site MySpace.com to solicit nominations from the public.
Photos: Daytime Emmys For Elmo
NBC's "The Office: Accountants" won in the comedy category; "It's Jerrytime!" on Ozone Inc. won in variety; "Cyberchase" on PBS won in children's; and "Satacracy 88" from Itsallinyourhands.com won for drama.
Syndicated shows earned nine awards, with comedian Ellen DeGeneres' talk show taking four in technical categories.
Among the major broadcast networks, ABC and CBS tied with seven, while NBC had five.
The awards were presented for the first time in a single ceremony that combined East and West coast winners at the Hollywood & Highland ballroom.
Other Daytime Emmys for performances and programs will be awarded Friday at Hollywood's Kodak Theatre during a two-hour telecast on CBS.
Winners are chosen by a panel of their peers in each category.