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paidContent - Webtrends Buys Landing Page Optimizer Widemile

This story was written by David Kaplan.
Web analytics provider Webtrends has bought landing page optimizer Widemile. Terms were not disclosed. Seattle-based Widemile offers “multivariate optimization,” which allows websites to test a number of changes to page. Webtrends, which has been counting on the desire for improving conversion rates and devising behavioral targeting initiatives. Two years ago, Widemile raised $4 million from top execs as well as outside investors. Release


By David Kaplan
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