Collective Intellect, a Boulder, CO-based provider of social media monitoring services for businesses, has raised another $3.1 million in funding, according to an SEC filing just filed (embedded below). This adds to the $9.6 million it has raised in two previous rounds, from investors such as Grotech Capital, Appian Ventures, Croghan Investments and Crawley Hatfield Capital. The company’s service does what a slew of other such companies—Nielsen BuzzMetrics, BuzzLogic, Radian6, Networked Insights and others—offer: tracking blogs, social nets and other services for business intelligence purposes, focusing it on the ad/marketing/branding community across various industry sectors including media. The company, founded in 2005, recently signed on MTV Networks (NYSE: VIA) as a client, working to help them uncover how consumers perceive and engage with its brands, content and marketing, or so it says.
Screenshot of one of its services:
By Rafat Ali