paidContent - SEC Funding Watch: Daylife; HighGear; TV Compass; Mog; 5TO1

This story was written by Rafat Ali.

»  Daylife: The NYC-based online news aggregation and software firm has raised $3.9 million in a new round of funding, its third. The last publicly disclosed funding was the second round of $8.3 million. The company has focused on white labeling its software, after an initial try of destination site. Another news aggregation site Newser also raised a new $2.5 million round, which we reported here first. Daylife refused comment on the new funding.  [Filing]

»  HighGear Media: The online automotive news startup, based in Palo Alto, CA, has raised a second round of about $5.4 million, from its previous first round backers Accel Partners and Greylock Partners. The company has a network of 38 car-related sites such as TheCarConnection.com , GreenCarReports.com , AllAboutPrius.com, and AllCarsElectric.com. The company’s founder and CEO Hesky Kutscher was previously the founder of DailyShopper.com, which became ShopLocal after a merger and now owned by Gannett (NYSE: GCI). HighGear refused comment on the new funding. [Filing]

»  TV Compass: The Chicago-based online and mobile TV-related software and application company has raised about $6.5 million in a new round of funding, from a total of nine investors, and most of this money may be used to buy out some of the previous investors. The company’s “TV 2.0” platform was used to recently launch a new iPhone app for BBCs Radio Time, and, more interestingly, the ESPN Remote. [Filing]

»  Mog: The online music blog/community site Mog, based in Berkeley, CA, is in the middle of a $1 million bridge financing round, and has raised about half of it. The company, founded in 2005 by David Hyman, the former CEO of Gracenote, had raised about $6 million in three previous rounds of funding, including a $2.8 million strategic round from the three labels UMG and Sony BMG. HYman told me the site has about 7.3 million uniques, up from 1 million a year ago, and has about 480 music blogs in its network. Coming next, likely, the launch of its music service, talked about here on TC (if it can sign up all the four majors, that is). [Filing]

»  5TO1: This is a new online ad “stealth” startup founded by former Fox Interactive exec Jim Heckman and a bunch of other ex-FIMers. Fuse Capital, founded by Ross Levinsohn, also a former FIMer, has invested in the company, along with Prism VentureWorks and other angels. The total amount is $4.5 million. TC has more on it. [Filing]

By Rafat Ali