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paidContent - paidContent Quick Hits: 7.30.09

This story was written by Alex Ferreyra.
»  Is Twitter ruining sports journalism by cutting out reporters and letting the athletes control the message? [USA Today]

»  Hearst says reports that it is talking to Hachette Filipacchi’s parent company Lagardre about joint control of Elle are untrue. [NY Observer]

»  The gender gap among online video watchers is closing. [MediaWeek]

»  New York Times Co. CEO Janet Robinson has called reports of a potential sale of the Boston Globe nothing but speculation, but that is contradicted by evidence that the NYTCo (NYSE: NYT). is actively shopping the paper around.  [The Phoenix]

»  Broadcasters and advertisers say they think the upfront buying period will be done within the next two weeks. [AdAge]

»  The Minnesota Star Tribune says it can get out of Chapter 11 in August, and hopefully name a CEO shortly thereafter. [MinnPost]

»  B2B magazines are getting more of a traffic from Twitter than some other media niches. [MinOnline]

»  Even in a down economy, the New York real-estate market is fertile ground for publishers. [LA Times]

By Alex Ferreyra

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