paidContent - CORRECTED: Taking It Back: Marketers Will Spend $65 Billion On Their Own Sites This Year

This story was written by David Kaplan.
Marketers will spend at least $65 billion million to promote themselves online this year. The bad news for online publishers? They won’t see a dime of it. Marketers will put all that money into building their own web sites, according to media researcher Outsell, which canvassed the marketers To put that $65 billion million into perspective, it’s about equal to total ad revenue for the U.S. cable and broadcast industries combined this year.

By David Kaplan