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Opinion Widget Jodange Raises $1.2 Million First Round

This story was written by David Kaplan.
As the economy worsens, marketing analytics services are increasingly in demand as the promise of delivering ROI becomes just as important as ad creativity. The latest company to attract investment is Jodange, which has raised a $1.2 million first round. The company says it measures "consumer sentiment" via its widgets and other online tools. The round was led by Big Red Ventures and included a number of private investors such as Dennis Bennie, Nick Grewal and Eyal Shavit. Jodange plans to use the proceeds to expand into the media, legal, energy and tech sectors. Release

By David Kaplan

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