Obama Uses Infomercial, Bill Clinton to Gain Midweek Buzz

(CBS)
From CBS News' Maria Gavrilovic:

(NORFOLK, VA.) - There is a lot of attention and focus on Barack Obama today – not just because it's just 6 days until the election but because the campaign planned it that way.

Today, Obama will appear in a 30-minute infomercial simultaneously on multiple TV networks, will campaign with Bill Clinton for the first time ever, and will appear in several interviews, including one on the Daily Show. So why is today so important?

According to aides, they are trying to gain midweek momentum that they hope will carry them through Election Day. By airing the infomercial at 8pm and planning an event with Clinton in Orlando, Flam, just hours afterwards, the campaign has managed to inject a little bit of excitement into their sometimes-too-cautious campaign.

For weeks now, Obama has been playing it safe, sticking to his message on the economy and defending his tax plan. The campaign calls this "consistency" but for some voters, the end of the campaign season may have become a bit run-of-the-mill. The campaign hopes to change that today – with a one-two punch.