"Listen to John McCain speaking to motorcycle enthusiasts in Sturgis, South Dakota, on Tuesday," an announcer says in the spot.
The ad then cuts to audio of McCain: "Not long ago a couple of hundred thousand Berliners made a lot of noise for my opponent. I'll take the roar of 50,000 Harleys any day..."
Then back to the announcer: "But when it comes to his record, American-made motorcycles like Harleys don't matter to John McCain. Back in Washington, McCain opposed the requirement that the government buy American-made motorcycles. And he said all buy-American provisions were quote 'disgraceful.' Surprised? You shouldn't be. This is the same John McCain who supported billions in tax breaks for companies who ship American jobs overseas."
"It's time to hear the roar of the strong American economy again -- and stop John McCain from shipping our jobs overseas," the announcer concludes.
As TPM points out, Wisconsin is the home of Harley-Davidson. Listen to the ad here.