Making his first taped appearance specifically for an ad, President Obama hosts a new television ad for Cedric Richmond, the Democrat running in Louisiana's 2nd congressional district.
This is a possible Democrat pickup seat: it is currently held by GOP Rep. Joseph Cao (who was the only Republican to vote for Health Care when it first passed the house) but was held for a long time by Dem Rep. William Jefferson who was convicted for taking bribes.
Calling Richmond a "champion," Mr. Obama ticks off his career highlights, including mentoring children and helping businesses get on their feet after Katrina. "Cedric's always been there, making a difference for the community. New Orleans needs Cedric Richmond in Congress. And so do I," says the President.
This is not the first ad featuring Mr. Obama praising a candidate, but it is the first one he taped specifically on behalf of a candidate for an ad. Previously, Mr. Obama appeared in an ad by Senate candidate Alexi Giannoulias - but that ad was video from Mr. Obama speaking at a fundraiser with the candidate.
Robert Hendin is a CBS News senior political producer. You can read more of his posts in Hotsheet here. You can also follow him on Twitter here.