As Tiger Woods is poised to make his return to competitive golf at the Masters. He is set to make a comeback to another world he once dominated - television.
According to the Wall Street Journal, Nike will air a new black-and-white commercial starring the embattled golfer.
The new Nike ad features a recorded voice of Woods' father, Earl Woods, who died in 2006, sources told the Journal.
"I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything," the elder Woods says as the golfer looks into the camera, according to the newspaper.
Once the darling of corporate sponsors, Woods has been dropped by numerous companies since revelations about his extramarital affairs. Nike is one of the few sponsors who have stuck by him.Watch Masters Live on CBSSports.com CBSSports.com: Complete Masters Coverage Return of Tiger Woods: Complete Coverage
The commercial is set to air as Woods is making his much-anticipated return to the Masters, more than four months after a car accident triggered a series of revelations about his infidelities.
"Nike can probably imagine nothing better than Tiger coming back, withstanding the pressure of everyone watching him and winning," Rick Burton, former chief marketing officer of the U.S. Olympic Committee and a sports marketing professor at Syracuse University, said last month.
The U.S. sports outfitter's $650 million golf sector has been one of the hardest-hit segments of its business.
"This is going to be a heavily photographed, heavily videotaped, heavily Youtubed appearance. Tiger's Nike hat, Nike shirt and Nike ball are all going to get a lot of visibility," Burton added.