This story was written by Rafat Ali.
The trouble in traditional B2B media land continues, as Nielsen Business Media is laying off between 40-50 staffers, reports Folio. The layoffs were scattered across editorial departments of Adweek, Brandweek, Mediaweek, Editor & Publisher and the Hollywood Reporter, all of which have been reeling on ad revenues over the last year or so. This comes amidst continued rumors that the parent Nielsen had been considering a sale of the business media unit, mirroring what rival Reed Elsevier (NYSE: RUK) has done with Reed Business unit.
According to FBNY, affected staffers include those within its Marketing & Media group as well its Travel & Performance Group.
Earlier this year, the company scaled back the frequency of trade mag Adweek, from 47 issues per year to 36.
By Rafat Ali