New Romney ads focus on his "first 100 days" as president

Republican presidential candidate, former Massachusetts Gov. Mitt Romney makes a statement on vice presidential vetting on Tuesday, June 19, 2012 in Holland, Mich.
AP Photo/Evan Vucci

(CBS News) Mitt Romney's presidential campaign on Friday released four versions of a positive television ad, each tailored for a key swing state: Virginia, Ohio, Iowa and North Carolina.

The ad focuses on what Romney would accomplish in his first 100 days as president, and each state hears a slightly different version: In Ohio, voters hear that Romney "stands up to China" on day one of his presidency and by day 100, "repeals regulations that are strangling our energy industry and costing us jobs." (watch at left) The other three states hear that Romney "moves to repeal Obamacare" on his first day.

The ads focus mostly on economic issues, which a new Pew report shows is the one area (out of a possible 10) where Romney has an advantage over President Obama. The poll also confirms that the economy is predictably the most important issue for voters.

Specifically, Virginians hear that Romney will increase offshore drilling and attack the deficit. Iowans learn of Romney's promise to work towards a balanced budget, and in North Carolina, voters learn that Romney will move to "cut taxes that kill jobs."

The swing state ads follow earlier Romney ads that made "Day One" promises.