MySpace and MTV Networks Tie Up on Videos Ads; Auto Identification of Clips
This story was written by Rafat Ali.
MySpace is following YouTube in trying to identify uploaded clips and then insert ads in them: it is starting with one media company first, MTV Networks (NYSE: VIA), and will likely add other media companies later. For now, when users upload clips of any MTVN shows including popular clips from Daily Show or Colbert Show, it will identify those clips automatically and insert ads, both video and overlays. The company is using technology from a seven-year old tech TV fingerprinting firm Auditude. Interestingly, Auditude's CEO is Adam Cahan, former EVP of strategy at MTVN...he joined the startup a year ago.
MySpace already uses similar ID technology from Audible (NSDQ: ADBL) Magic, but Auditude takes it a step further as ads can be inserted into the uploaded premium content. YouTube has a similar ID and ad insertion system called Video ID.
By Rafat Ali