Mr. Youth Gets New CEO; Picks Up First Round For Social Media Marketing
This story was written by Tameka Kee.
Social media advertising agency Mr Youth has secured its first round of funding. Alta Communications and The Mustang Group, two private equity firms, invested an undisclosed amount in the N.Y.-based firm. The funding comes with a senior leadership change, as co-founder Matt Britton has been promoted to CEO; he previously oversaw sales and marketing. Former CEO Paul Tedeschi, also a co-founder, is leaving the agency.
Mr Youth will use the investment to expand RepNation, its "word-of-mouth" network that pairs interested users with promotions from brands like JetBlue, Ford and Microsoft (NSDQ: MSFT). Members sign up and earn prizes, cash and other perks for setting up and participating in offline marketing efforts. The company was founded in 2002.
By Tameka Kee