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Mother's Day ad: Nina Dobrev and her mom sport milk mustaches

Actress Nina Dobrev and her mother Michaela Constantine attend the event where she launches 'Like Her, Like Me' and searches for the next Mother- Daughter Milk Mustache Got Milk? Stars at Hearst Tower on May 10, 2012, in New York City.
MilkPEP
MilkPEP

(CBS News) Nina Dobrev and her mother rocked the signature white milk mustache in "got milk?"'s latest ad campaign.

Pictures: Stars who've "Got Milk?"
Pictures: Stars and their moms
Pictures: Famous mothers and daughters

The 23-year-old "Vampire Diaries" star posed with her mom, Michaela Constantine, to help launch the "Like Her, Like Me" program which celebrates the power of positive influence and the special moments mothers and daughters share.

"My mom and I are especially close -- we've learned a lot from each other. Growing up, my mom would make us oatmeal with milk; we'd spend time together as a family during breakfast which is, hands down, the most important meal of the day," said Dobrev in a statement. "Through the 'Like Her, Like Me'program, we want to inspire moms and teens to share more special moments and healthy habits -- whether they're swapping stories over a glass of milk or bonding at breakfast."

The mother-daughter duo teamed up with Seventeen to search for three mother-daughter pairs who embody the program's mission of what it is to be good role models for one another. The winning pair will get to create their own "got milk?" ad that will be featured in the magazine in the fall.

Check out the behind-the-scenes video of Dobrev and her mother's photo shoot.