Microsoft Digital Head Exists, or Will By Next Week: Qi Lu Likely To Be Named Next Week
This story was written by Rafat Ali.
Microsoft's quest to find a digital head will end in a rather technical choice: former *Yahoo* EVP of engineering for Search and Ad Tech Qi Lu, according to Kara. The final details of his contract are being ironed out, and could be announced by next week, the story says. This position has been vacant since Kevin Johnson left and joined Juniper.
It is a curious choice, as Lu lacks the business acumen to drive MSFT out of its digital/online troubles. As a result, he could be paired with another senior MSFT business exec, and that's still being decided. He will be overseeing three major egos at MSFT: Satya Nadella, Yusuf Mehdi, and Brian McAndrews. McAndrews was thought to be a front runner to run the merged Yahoo-MSN group if MSFT was successful in buying *Yahoo*, earlier this year. Likely McAndrews could be that business partner to work with Lu, the story speculates.
By Rafat Ali