NEW YORK - McDonald's (MCD) says sales rose 5.4 percent at established U.S. locations in the first quarter, marking the third straight increase as the world's biggest burger chain fights to stage a comeback.
The Oak Brook, Illinois, company is trying to win back customers, conceding that it failed to keep up with changing tastes. As part of the turnaround push, it introduced an all-day breakfast menu last fall and is looking to step up its core offerings. That includes testing different versions of its Big Mac.
Global sales rose 6.2 percent at established locations.
For the quarter ended March 31, McDonald's Corp. earned $1.1 billion, or $1.23 per share. That's 7 cents better than analysts had expected for per-share earnings.
Revenue was $5.9 billion, topping the $5.82 billion that Wall Street had expected.