"We want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that," McDonald's Germany VP Holger Beeck said in a statement.
The green arches are only appearing in Europe, of course; for some reason, most major chains tend to be more active on both the environment and animal well-being on the other side of the Atlantic. It's hard to imagine Americans responding well to such a dramatic change in the familiar, ubiquitous McDonald's logo.
Then again, the Irish Times referenced the U.S. president in its own peculiar explanation of why green was been chosen: "Colour psychologists suggested that McDonald's red was the most likely in the spectrum to stimulate heart rate and appetite - green, meanwhile, is viewed as the colour of hope, the 'Barack Obama' of the colour spectrum."
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