CBS News' Dante Higgins reports:
Sen. John McCain's first campaign ads began airing Sunday in New Hampshire. They feature film of his experience as a Vietnam prisoner of war - something he didn't use in his first presidential run in 2000.
The campaign is releasing one radio and two TV ads, all of which feature McCain saying New Hampshire's motto, "Live free or die."
But the most interesting ad starts out with film of an interrogation of McCain during his POW experience in the Vietnam War. That's followed by various pictures of McCain (including the senator with Ronald Reagan) as an announcer reads: 'One man sacrificed for his country. One man opposed a flawed strategy in Iraq. One man had the courage to call for change. One man didn't play politics with the truth. One man stands up to the special interests...One man does what's right, not what's easy. John McCain."
On a conference call Thursday, his team would not say how much they spent on the ad buy. But they characterized it as a robust buy that would run statewide as long as they found it effective. When asked if the ads would later run in Iowa or South Carolina, staffers replied "it is not a good time" to spend money on television ads in other states.
The ad comes on the heels of a new CNN/WMUR poll showing McCain gaining support among likely GOP primary voters. McCain is up six points to 18 percent, putting him in third behind former Massachusetts Governor Mitt Romney at 25 percent and former New York City Mayor Rudy Giuliani at 24 percent.
This weekend, McCain is back in New Hampshire, holding several town hall meetings and attending various house parties.