While the scrapes and marks on Luke's face aren't real, the problem she is addressing - women feeling the need to hide domestic violence - is very much real. Luke said the reason why she did the PSA, which was created by ad agency BBH London, was because "domestic violence is a huge issue."
"And I really don't think it gets the exposure that it needs," she said in an interview on her YouTube channel.
According to the National Organization for Women, about 4.8 million women go through instances of intimate partner-related physical assaults and rapes every year, but only less than 20 percent of battered women seek medical treatment after their injuries. In the U.K., where the clip was produced, two women are killed every week in England and Wales by a current or former partner, according to anti-domestic violence organization Refuge. One in four women in those countries will experience domestic violence in their lifetime, about six to 10 percent of women in the country annually.
If you or someone you know is a victim of domestic abuse, please contact the National Domestic Violence hotline for help.