Louis Vuitton names Ghesquiere to replace Jacobs

ULAANBATAAR, MONGOLIA - OCTOBER 18: People walk by the Louis Vuitton shop at a shopping mall near Sukhbataar Square October 18, 2012 Ulaanbataar, Mongolia. Mongolia has been undergoing massive social, economic and political changes since gaining independence from China some 100 years ago, and removing itself from the Soviet Bloc more than 20 years ago. The Oyu Tolgoi copper and gold mine is Mongolia's biggest foreign investment project to date adding an estimated 35% value to the country's GDP. (Photo by Paula Bronstein/Getty Images)
Paula Bronstein

PARIS Louis Vuitton has named Nicolas Ghesquiere as its new artistic director, replacing the outgoing Marc Jacobs with the designer best known for his ties to the Balenciaga fashion house.

Louis Vuitton announced the appointment on its official Twitter account with a black-and-white photo of Ghesquiere.

Jacobs parted ways with Louis Vuitton in September, although his namesake brand still falls under LVMH umbrella. His replacement has been the subject of intense interest, both among investors for LVMH Moet Hennessy Louis Vuitton and in the fashion world.

Ghesquiere left Balenciaga in 2012 after a 15-year run in which he successfully refocused attention on the brand and drew in celebrity fans such as Beyonce and Rihanna. He is being sued by Balenciaga, which accuses him of being in breach of a confidentiality clause for speaking negatively of the fashion house in an interview.

Jacobs favored a more vintage-inspired look than Ghesquiere, who has a reputation for adding a rebellious, rock 'n' roll edge to his designs. He also won't be in charge of accessories like bags as Jacobs was. In a structural change, Darren Spaziani was appointed to a new role overseeing Louis Vuitton's high-end leather goods last week.